SEO Automation & Data Analytics for Indian Businesses
In recent years, there has been significant growth in digital marketing in India, particularly through search engine optimization (SEO). Compared to the past, where SEO was typically done on a one-time basis with broad estimates of what would work best, businesses now have many more options available with the increased competition and changing behaviours of consumers in the way they use search engines. So, while traditional SEO has evolved to include a more structured, data-driven approach, with the use of automation and analysis playing a huge part in the way businesses manage their SEO visibility and maintain ongoing success, this method does not continue to be successful like before. The biggest difference today is how quickly things move. A website can gain traction one month and lose it the next if the performance drops or user behaviour changes. Earlier, many companies used to check their SEO performance occasionally, often only when traffic declined. Businesses need to ado...